2015 was the year of protein powders, 30 day challenges and fitness trackers, but new research has revealed the health trends that are going to be hitting the mainstream in 2016. A survey of 1000 UK consumers done by sports supplements manufacturer, Adapt Nutrition, has revealed that 2016 will be the year of online PTs, intelligent weight metrics, macronutrient ratios and more advanced sports supplements, such as BCAAs and creatine.
Adam Dickinson, founder and Managing Director at Adapt Nutrition, said: “Overall, we are seeing people adopting a more scientific approach to fitness and nutrition, with more gym goers than ever factoring in things like macronutrients, muscle mass and water ratio into their workout and diet plans, in order to both improve their results and learn more about their bodies.”
Protein out, BCAAS in: Protein powders have been a part of many gym goers’ diets for a while, but 2016 is set to see more advanced supplements, such as pre-workout formulas, branch-chain amino acids (BCAAs) and creatine being more widely used by mass-market consumers. The research found that 62% of those who exercise regularly are planning to utilise sports supplements which look beyond protein, such as BCAAs and creatine, to improve their workouts in the New Year.
Dickinson comments: “2015 was basically the year of protein – this type of supplement really hit the mainstream and everyone, young and old, began using it to achieve maximum results. Because of this, more people than ever have had their eyes opened to the ways in which the right nutrients can ensure their hard work pays off faster and better, and as a result, many are now looking to use additional types of sports nutrition supplements to ensure their body is getting the right amounts of all of the most important nutrients – and there is a world of science out there which can help to improve results.”
The digital PT: Following the success of celebrity fitness and nutrition experts such as Joe Wicks (The Body Coach), 2016 will see more people than ever before utilizing online personal trainers (PTs), as many take inspiration from the before and after images clogging social media feeds kick in. Online nutrition advice and fitness plans personalized to suit the needs of the individual are growing in popularity, and now almost 1 in 2 (49%) of respondents claim they would consider using this method to get into shape or improve their results.
“This trend is being fuelled by pseudo-celebrity figures such as Joe Wicks of The Body Coach, who are ensuring our Instagram feeds are packed with impressive results. Digital PTs are a great way for those who are less experienced or just need a helping hand to get into shape.”
Dickinson continues: “What’s more, many of them charge just one flat fee, meaning they can be easier to budget and save for than a regular PT, which you have to pay out for every month. We’ve already seen gyms lowering their prices to make fitness more affordable – and this is the next step in that direction for personal training.”
Beyond KGs: In 2016, consumers will be assessing their weight loss and health more intelligently – thanks in part to the development of smart scales and wearable technology, which measure a number of insightful metrics beyond weight, including muscle mass and water ratio: 63% of respondents no longer consider only their weight when assessing their health and fitness, and are pulling in more informative statistics, such as these.
Dickinson comments: “These types of measurements enable people to understand more about why they weigh the amount they do, what is causing weight gain – for instance, water retention can have a big impact on this — and how their body responds to different types of nutrition and workouts.”
The year of the macro ratio: 2016 is set to see a wider adoption of using macronutrient ratios to achieve desired results from workouts. The amount of carbohydrates, proteins and fats that each individual’s body requires on a daily basis in order to achieve the results they are looking for is a tried-and-tested scientific method of tailoring personal nutrition: 39% of those surveyed are now taking into account their personal requirements for macro-nutrients, as part of their fitness nutrition.
Dickinson says: “The most effective diets are those which take into account a number of personal factors – including weight, level and frequency of exercise, as well as the desired results, whether that’s fat loss or more muscle – and working out macro-nutrients and eating accordingly is one of the single most effective approaches to nutrition.
“Better yet, this kind of approach to diet is much easier to follow, as it means it is possible to be flexible with what you eat and still achieve results – provided you stick to the ratios you have calculated – meaning it is more sustainable in the longer term than many other methods.”
Adapt Nutrition is a sports supplements manufacturer selling the highest quality, most potent tried and tested formulas of pre-workout supplements, BCAAs, creatine and more, to produce maximum results. For more information, please visit https://www.bestrongadapt.com.