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Poll Reveals Zombie Nation in Need of a Super Start

New research commissioned by Quaker Oats to understand Brits’ morning routines has found that worn-out workers admit they don't feel ready to face the day until 9:40 AM on the average weekday. According to the Quaker #SuperStart survey, 90% operate on autopilot most mornings and seven out of ten commute to work in a ‘zombie state.’ [...]

ProCharge: The World’s First Liquid Protein Enhancer is Now Available

The future of protein is here! ProCharge is a revolutionary new formula that is designed for anyone who needs high quality protein for quick consumption. ProCharge can be consumed directly from the bottle, mixed in a beverage or applied to any meal or snack for an extra added healthy dose of protein. ProCharge provides the [...]

NutraFuels Acquires Epic Performance Active Lifestyle Sports Nutrition Brand

NutraFuels Inc. (NTFU) has announced the acquisition of Epic Performance LLC, a legendary sports nutrition brand with global distribution and an impressive ten-year history. The transaction will immediately establish NutraFuels' presence in the Sports Nutrition market and expand its distribution through Epic Performance's established sales networks, including Europa Sports Products, AAFES (Army Air Force Exchange Service), (The [...]

Careless Improves Microcirculation in Healthy People 

Vital Solutions GmbH, a specialist in natural product development, sales and marketing is pleased to announce that results of a human study showed that supplementation with Careless supports microcirculation. In the pilot human study, an acute effect of a single dose of 100 mg or 300 mg of Careless on microcirculation was investigated in a [...]

L-Arginine: Analysis Shows Increased Release of Healthy Human Growth Hormone

Studies indicate that oral supplementation of the amino-acid L-arginine may promote an increased release of the human growth hormones in the body. According to some researchers, the ingredients in L-Arginine Plus has the ability to stimulate pituitary growth hormone release in humans by inhibiting somatostatin secretion, causing healthier muscle and bone structure. In a 3-week study published in The Journal of [...]

FitLife Brands Introduces Five New iSatori Products

FitLife Brands, Inc., an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products (, PMD (, SirenLabs(, CoreActive (, Metis Nutrition (, iSatori ( and BioGenetic Laboratories, (, has announced the planned introduction of five new products to be marketed under the iSatori brand name that are [...]

The Fitness Trends Set to Make Waves in 2016

2015 was the year of protein powders, 30 day challenges and fitness trackers, but new research has revealed the health trends that are going to be hitting the mainstream in 2016. A survey of 1000 UK consumers done by sports supplements manufacturer, Adapt Nutrition, has revealed that 2016 will be the year of online PTs, intelligent weight [...]

Hidden Opportunities Abound in Fast-Moving Health & Wellness Sector for Brands, Retailers, Manufacturers & Investors

Although increased momentum in the health and wellness (H&W) movement is fuelling demand for innovative H&W products and services, growth opportunities are dispersed across nearly all consumer products categories and in varied consumer segments, according to the results of a consumer study by L.E.K. Consulting. For brands, retailers, manufacturers and investors to capitalize on this [...]

World Record-Breaking Brazilian Runner Endorses Lacprodan HYDRO.365

Arla Foods Ingredients has appointed the Brazilian ultra marathon runner, Marcio Villar, as a brand ambassador for its flagship sports nutrition ingredient, Lacprodan HYDRO.365. Marcio, 48, regularly competes in extreme races held over hundreds of kilometres in harsh environments, so fast recovery between training sessions is essential. Lacprodan HYDRO.365, a gold standard whey protein hydrolysate, is the [...]

Athletes Gain a Psychological Edge with PLX

Natural plant extract PLX offers athletes significant performance benefits by tackling both the mental and physical factors that prevent recovery after exercise, results from a new peer-reviewed and published clinical trial show. Commissioned by Monteloeder and conducted by researchers at the University Miguel Hernandez of Elche in Spain, the double-blind study evaluated the ability of PLX to [...]