According to the Quaker #SuperStart survey, 90% operate on autopilot most mornings and seven out of ten commute to work in a ‘zombie state.’ Although the average employee claims their productivity kicks in around 11:22 AM (equating to nearly 5 months of the year lost to morning inefficiency), two thirds reckon they are much more industrious in the afternoon.
And when it comes to starting the day with a healthy and nutritious breakfast, the Great British workforce is losing its greatness. The survey found a quarter skip the most important meal of the day altogether, whereas 29% only sip on hot tea or coffee first thing. Encouragingly though, the study found the average Brit does need a healthy breakfast as well as two cups of strong tea or coffee and a hot shower before they feel fuelled for the morning ahead.
Off the back of these findings, Darcey Bussell has joined forces with Quaker Oats to get Britain off to a super start. She said: “Feeling fully awake can be particularly tough on cold, wintery mornings. I believe in getting active and off to a good start by making time for a nutritious breakfast, which is why I am supporting the Quaker Super Start campaign.”
“As a dancer, my whole life has been about balance. Now I weigh up work and home, being active and taking easy steps to enjoy a healthy, balanced lifestyle. I find the best way to get off to the best start and keep that goodness going, whatever I’m doing during the day, is a bowl of tasty Quaker porridge oats – particularly warming at this time of year!”
The research also reveals that 57% have to have at least one cup of tea or coffee at their desk to function well, whereas 12% will finally sit down to breakfast if they haven’t already eaten it at home. Duncan McKay, Senior Marketing Manager from Quaker Oats, said: “With 71% spending the commute in a zombie state, we know getting off to the best start during the wintery mornings can be a struggle. Although different routines work for different people, a nutritious breakfast will help everyone start the day well.”
“Quaker Oats So Simple is packed with goodness, allowing you to do more of what matters to you, or to your boss! And knowing Brits are time-poor, we also offer a range of alternative oat products and flavours to suit whatever type of morning person you are. Quaker products are pure wholegrain oats, which are high in fibre and because they contain beta glucan, are super for helping lower cholesterol too – bound to give you a super start. Look out for the Quaker Oats Van, which is visiting the coldest parts of the country to give Great Britain a super start this winter,” he added.