Mike Rea

Chief Executive Officer

IDEA Pharma

Mike Rea has worked in global pharma strategy for over 25 years, developing global marketing solutions for the world’s top 30 pharmaceutical companies. Regarded as an industry thought leader in innovation, Mike’s principal point of interest is the incorporation of best practice into pharmaceutical strategy, and has helped lead the strategic direction of over 100 pharmaceutical brands.

Mike Rea

Mike’s passion for industry change has inspired those around him, and more importantly IDEA Pharma’s clients, to think differently and creatively to challenge the status quo and achieve strategic excellence. Under Mike’s guidance, IDEA has supported over 3 in 4 of ‘blockbuster contenders’ in industry pipelines (cited by FiercePharma), positioned the top 2 launches of 2015, and over half of the 50 fastest growing drugs in the 2010-15 window… 

Individually, Mike has been:

  • Named as one of the 100 Most Inspiring People in Healthcare in 2011, 2013 and 2015 (PharmaVoice) 
  • Voted one of Top 10 Innovators in Pharma 2012 (PharmaPhorum)
  • Acknowledged as the industry’s leading expert in early-phase Positioning, and has successfully positioned some of the world’s leading pharmaceutical products to date.

Outside work, Mike owns an independent record label (Medical Records), organises the street food/ food truck festival MXMK, and cycles really slowly…