probiotic gutProbiotic product launches continue to increase immensely in popularity, a trend that attendees of Natural Products Expo West and Engredea will see in full force. Ganeden is at the forefront of probiotic research and product development, and the science-based company has partnered with more than 20 top food and beverage companies to announce more than 60 new product SKUs at the show — each fortified with Ganeden’s patented probiotic strain-GanedenBC30. The number is more than double the amount of launches at last year’s show.

GanedenBC30 is known as game changing probiotic strain supported by more than 20 peer-reviewed, published clinical studies and has been shown to survive 10x more effectively than yoghurt cultures. Certified Kosher, Halal, non-GMO, gluten free, soy free and dairy free, the probiotic is allowing manufacturers to provide consumers with products that were never available before: everyday foods and beverages, including organic and vegan, containing a safe and effective probiotic.

Consumer demand has shown the combination products to be immensely successful — products containing GanedenBC30 exceeded $1 billion in sales at retail in 2015 — a number that is continuing to grow as the probiotic trend gains even more momentum and additional products are released.

“Consumers are always looking for more convenient, lifestyle friendly ways to get daily nutrients. They’re also becoming far more aware of what’s on nutrition labels and are seeking health benefits in products they consume daily,” said Mike Bush, Senior Vice President of Ganeden and executive board president for the International Probiotics Association.

“Adding GanedenBC30 to foods and beverages allows our partners to provide their customers with both convenience and confidence that they are consuming better-for-you products with the probiotic benefits they want. The sheer volume of launches at the show speaks to the value that GanedenBC30 is bringing,” he added.

A recent survey found that more than 70% of respondents would prefer to consume probiotics in a food or beverage product rather than in a supplement, and 40–54% were willing to pay more for products with probiotics in them — resulting in a notable increase in probiotic fortified food and beverage launches.