sports nutritionFitLife Brands, Inc., an international provider of innovative and proprietary nutritional supplements for health conscious consumers marketed under the brand names NDS Nutrition Products (www.ndsnutrition.com), PMD (www.pmdsports.com), SirenLabs(www.sirenlabs.com), CoreActive (www.coreactivenutrition.com), Metis Nutrition (www.metisnutrition.com), iSatori (www.isatori.com) and BioGenetic Laboratories, (www.biogeneticlabs.com), has announced the planned introduction of five new products to be marketed under the iSatori brand name that are expected to begin shipping in January 2016.

“We are excited about the introduction of these five new iSatori sports nutrition products,” said John S. Wilson, CEO of FitLife Brands. “Each year, we strive to generate approximately 25% of our revenue from new products introduced in the past 12-18 months and our superior product innovation and updates are key points of differentiation within the sports nutrition industry. With the introduction of these new products, we have continued to focus on established, high volume categories like protein, creatine and amino acids, which attracts more new consumers to our brands.”

FitLife plans to introduce the following products into the market:

LIPO-DREX with C3G: a unique, high potency fat burner that employs cutting-edge technology known as nutrient partitioning that not only helps drive the fat loss process, but also diverts nutrients from being stored as fat to being stored in the muscle.

LIQUID L-CARNITINE LS3: a true advancement in L-carnitine supplementation, LIQUID L-CARNITINE LS3 is a 0 calorie, 0 sugar, gluten free, great tasting liquid that supports fat loss and metabolism.

AMINO-GRO: the latest advancement in the amino acid category, AMINO-GRO combines our patented BIO-GRO Bio-Active Peptides with BCAAs, instantized Glutamine and the hydration and electrolyte power of CocoDrate, in a sugar free formula that supports muscle growth and fat loss.

100% BIO-ACTIVE WHEY: a true advancement in whey protein supplementation, 100% BIO-ACTIVE WHEY is the only whey protein fortified with BIO-GRO Bio-Active Peptides to create a new standard in whey protein supplements.

CREATINE A5X: an advanced creatine supplement that utilizes five forms of creatine to optimize absorption and efficacy, CREATINE A5X was specifically developed to help increase muscular size, strength, power and recovery.

“In addition to being a key element of revenue growth, new product innovation demonstrates our commitment to our GNC franchise customers,” continued Mr Wilson. “These new iSatori products will initially be available in approximately 4650 retail locations beginning in January 2016. Our collaborative effort with iSatori has thus far been outstanding and we look forward to more new product introductions throughout the year.”