Alternative MedicineIt’s no secret that the supplement industry was the subject of greater scrutiny than usual in 2015. These recent challenges have done a lot to change both consumer and retailer behaviour, both of whom want as much information as possible about the products they are buying.

In this context of uncertainty, the industry has no choice but to foster maximal transparency. At the Engredea show, Naturex (booth #639) will unveil its unique approach to traceability and identification. Antoine Bily, Research & Development Director for Naturex will also deliver a speech on “Herbal & Botanical ID: Navigating New Terrain” on 10 March at the Marriott, Grand Ballroom. 

Traceability has always been strongly rooted in Naturex’s DNA. To stay ahead of the game and provide its customers with clear and accurate information, Naturex is launching TRACE, a complete approach to product authenticity and traceability across the supply chain. Its 5-step procedure includes local sourcing and sample testing, a product and supplier qualification process, risk assessment and sustainability performance, and is designed to ensure that each raw material has been fully cross-checked before it can be integrated into Naturex’s product offer.

This integrated quality management system even goes beyond legal requirements as Naturex has set up its own sustainability approach, known as the Pathfinder. Combining social and environmental responsibility, the Pathfinder Programme ensures that both respect of ethical values and preservation of biodiversity are taken into account at all stages of the supply chain.

The need for clean and unadultered extracts is not new for Naturex; nearly 15 years ago, the company was one of the first to test botanicals using HPTLC and many other technologies. Today, achieving complete identification of herbal extracts requires a specific combination of expertise, processes and technology.

At Engredea, Naturex will unveil its ID Pack, a comprehensive document describing all the methods used to identify each botanical (micro, macro, chromatographic and DNA tests on raw material, TLC and HPLC on finished extracts). Three ready-to-use ID packs on lemon balm, passion flower and valerian will be available for consultation at the Naturex booth.

“As calls for traceability are growing louder, dietary supplement actors must regard this shift as an opportunity to differentiate themselves. This unique-on-the-market identification service will help them address this new landscape with greater confidence,” says Antoine Bily Research & Development Director for Naturex.