Chief Executive Officer
I’m approaching 20 years in the healthcare industry, currently as founder and CEO of Insignia Health, and previously as Chief Marketing Officer, Definity Health. Each of these organizations disrupted traditional approaches in healthcare, and each introduced successful products and servcies centered on helping individuals become more successful managers of their health and healthcare.
Prior to my shift into healthcare I spent a decade in brand management with leading consumer food product companies — The Pillsbury Company, Health Valley Foods, and Dreyer’s/Edy’s Grand Ice Cream. Understanding consumer behavior in new ways anchored innovative, and in the context of the food industry, disruptive new products within the Pillsbury New Ventures group, and through joint Dreyer’s/Edy’s ventures with Starbucks, Godiva and M&M Mars.