We are pleased to announce a 35% growth of our staff in the first quarter of 2016. Our “strategy through creative” model aims to answer pharmaceutical companies’ main marketing and commercial challenges by developing intelligent brand strategies and creative design experiences to genuinely engage customers, all while ensuring alignment and ongoing success during organizational changes.
Founded in 2003, Blue Latitude started as one of the UK’s first strategic digital consultancies, providing advice and strategic planning for clients to engage with customers via newly established digital channels. Building on that proven success, the business rapidly expanded into the healthcare sector, providing strategic marketing services to pharmaceutical companies. In January 2016, we underwent a repositioning and changed our name from Blue Latitude to Blue Latitude Health to consolidate our position in the healthcare sector.
The unique combination of expertise, approach and our four capabilities — insight, strategy, customer experience and creative services — has enabled us to build a solid client base, including some of the most influential healthcare brands in the world, such as Janssen, Bristol Myers Squibb, Pfizer, and AbbVie. During the last year, Blue Latitude Health has worked as the sole agency on several projects for global as well as regional brand and medical teams, delivering innovative capability building projects such as Lilly’s medical cascade which culminated in a PMEA Innovation award at the end of 2015 with Lilly’s Global Medical education team, our longest-standing client.
To meet the growing demand of clients and the healthcare sector as a whole, we have expanded our services in all four capabilities and internal teams, bolstering full-time staff from 43 in May 2015 to 58 in May this year. Further recruitment is forecast to grow the business to 70 people by the end of the year to result in a total increase of 43% for the whole of 2016.
Martin Brass, Managing Director, Blue Latitude Health, said: “We are extremely optimistic about what 2016 holds for the company. We have ambitious plans for the forthcoming years, including international expansion and broadening of our service offering. Our model of‘strategy through creativity is beginning to gain measurable traction with clients and with the talented people we recruit to join our teams. This makes us very confident that our growth will be supported by quality delivery that continues to exceed our client’s expectations.”