Algatechnologies MexicoAlgatechnologies has established a new distribution arrangement that will enable its AstaPure natural astaxanthin to be sold in Mexico for the first time.

Ingredients from the AstaPure range are now available to businesses in Mexico’s thriving dietary supplements sector through local company NaturaExtracta, a subsidiary of the Arancia Group, which specialises in marketing natural extracts.

According to Euromonitor, sales of dietary supplements in Mexico will increase by 4% a year (CAGR) between now and 2020 to reach a value of $1.25 billion. In addition, Mintel data shows that 41% of all new dietary supplements launched in Mexico in the past year have a natural antioxidant positioning, demonstrating rising demand for such products.

AstaPure astaxanthin is perfectly in tune with this trend. Produced by Algatechnologies in Israel from Haematococcus pluvialis microalgae, it is a natural carotenoid that’s rich in antioxidants. It offers benefits in a range of areas, including cardiovascular, cognitive, eye and skin health, as well as muscle and joint function, immunity and sports nutrition. In addition to dietary supplements, the collaboration with NaturaExtracta means that AstaPure will also be available to companies in Mexico’s beauty and personal care market.

Gary Brenner, Business and Sales Development Manager at Algatechnologies, said: “The growth forecast for the dietary supplements sector in Mexico reflects the country’s rising standards of living. In general, Mexican consumers have become more health conscious, more inclined to buy dietary supplements and more likely to have a higher disposable income than before. We’re very pleased to be teaming up with NaturaExtracta to tap into their extensive knowledge and experience of this important market.”

Gillermo Limón, Managing Director of NaturaExtracta, added: “Our new strategic alliance with Algatechnologies is great news for the Mexican market. Dietary supplement and personal care businesses here will at last have easy access to the potent antioxidant power of AstaPure ingredient solutions — enabling them to formulate their products with this high quality astaxanthin and create a distinct point of difference for their brands.”